OUR VALUES

At Ababel, we are bridging the gap in India's fragrance market by offering high-quality perfumes and a luxury experience at an affordable price. Our goal is simple: "Making Luxury Accessible."

Sustainability First

We focus on eco-friendly packaging with 100% recyclable glass, while minimizing plastic use wherever possible. By using recyclable materials, we reduce the need for new resources and cut down on pollution.
More Than Recycling: Sustainability isn’t just about using recycled materials. It’s about creating durable, reusable packaging that lowers long-term resource use. Our perfumes are made with high quality oils, and our alcohol is naturally derived.


Small Batch Craftsmanship

Each perfume is hand-filled in small batches with a focus on quality and customer satisfaction.
We believe in "Growth with quality"

Proudly Made in India

We’re committed to bringing top-quality fragrance to the Indian market with high-quality.

A Minimalist Approach

Our brand is designed to be quintessential, clear, simple, and aesthetically pleasing. Transparency is key to everything we do.

Unisex Fragrance Philosophy

We believe that fragrance is a personal choice beyond labels. That’s why we classify our perfumes by their scent notes, not stereotypes. We redefine the norms, allowing everyone to find a fragrance and notes they connect with.


Inspired Creations

Each fragrance tells a story and carries inspiration that makes it unique, inviting you to experience something special in every bottle.

Cruelty-Free Commitment

We never test on animals. Our products are tested on humans to ensure safety and quality.

Our Belief

"A good product doesn’t need much publicity—it just needs to be tried."

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