ABABEL

Ababel Perfumes is a luxury, quintessential, cruelty-free, sustainable, and unisex perfume brand based in Bombay. Founded by two fragrance enthusiasts who met during their MBA studies, the brand emerged from a strong entrepreneurial spirit and a deep-seated passion for perfumes. The founders became close friends, often sharing conversations about their favorite fragrances and the world of perfumery. One evening, with their entrepreneurial instincts in full swing, they started exploring the perfume industry in India, and it quickly became clear that there was a significant gap in the market.

On one hand, the industry was led by premium designer and niche perfumes, often accompanied by high price tags. On the other, budget-friendly options were available, but they didn't quite offer the same level of olfactory experience. This realization sparked their "EUREKA" moment, and with a nod to their entrepreneurship professor, who had inspired them, they decided to fill this gap. Their vision was to bring high-quality, luxurious fragrances to the Indian market, offering the same experience as designer and niche perfumes, but at an affordable price.

To achieve this, Ababel focuses on quality and sustainability. The brand uses premium ingredients, including French-imported oils and other raw materials, while prioritizing eco-friendly and high-end packaging. Each perfume is crafted in small batches and hand-filled in Mumbai, ensuring meticulous attention to detail and consistency. The brand’s approach cuts unnecessary costs while never compromising on the customer experience.

At Ababel, "growth with quality" is not just a guiding principle; it’s the foundation of everything we do. We are committed to delivering beautifully crafted fragrances to our customers, providing a luxurious and memorable experience with every bottle. Our journey is rooted in the belief that everyone deserves access to high-quality perfumes at an affordable price, and we strive to make that a reality without taking a toll on your pocket or the environment. Are you ready to discover?